i'm so confused rn, can you explain the goncharov thing?? i get off tumblr for five minutes

(This post will be kept pinned & periodically updated until 28 Nov)

Lmaoooo

Nah I getchu. So this post has been circulating for like a year:

Link to post.

But yesterday, it had inspired someone to do this:

Link to post.

Next thing I knew there were fake Letterboxed reviews.

Goncharov moodboards. Really good ones.

Link to post.

Meta analysis. So many fake meta essays. Disturbingly good ones. And of course the memes. (Edit: HAVE I SAID THIS SHIT IS DISTURBING)

As you can see, the myth just started to grow, characters and ships and tropes being added one after the other, almost bizzarely without contradiction, until there was enough of shape to the whole thing for people to start posting fanfic about it on AO3. "No beta we die like ice-pick Joe" is already a tag.

Link to post.

It was hilarious in the beginning, but the way it's developed within less than a day, kind of like it's being willed into existence, is freaking me out a bit. We're toying with powers beyond our comprehension. 😂😂😂

Link to post.

Of course, there could be an ulterior motive as well.

Link to post (tags mine).

Edit: guys, please tag these posts "unreality" so people with disassociation issues can filter them out (not this one, this is an explainer). <3

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Edit 2: Aparently the boots in the original post are actually referring to a movie called Gomorrah that came out in 2008, directed by Mateo Garrone, based on the Scampia Feud. And other people had also been making posts about the fake movie for a while before the poster took off.

found by @thepotch

Edit 3: Explainer: why did those boots have this movie on them anyway?

Edit 4: Alt text added to all images courtesy of @valentineish ❤️

Edit 5: Turns out tumblr has done this kind of thing before. Nine years in this hell place and I had to have "Squiddles" and penis smp explained in the replies.

Edit 6: This post collects the Lore so far.

Edit 7: Lynda Carter (real one)/ earns more/ Tumblr cred.

Edit 8: Holy shit y'all we have the theme music. With sheet music. And it's on Spotify!

Edit 9: THERE IS A TRAILER WITH THE THEME MUSIC

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I made this post 18 hours after the movie poster went up. Closed edits 27 hours after first posting. So all of the above happened within 45 hours of the movie poster going up.

Edit 10: Google document live-compiling all the lore so far (Day 3)

Edit 11: Masterpost of Goncharov soundtracks (Day 3)

Edit 12: Entertainment news articles covering the Gonch-posting (real) (Contd from yday)

Edit 13: The music from the masterpost all compiled into a 31-minute original score with video edits on YouTube (edit: unfortunately taken down)

Edit 14: Staff's Goncharov art showcase for Tumblr Tuesday

As of closing on Day 3 there are 371 works in the AO3 tag.

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Updating with Day 3 shenanigans I missed yesterday:

Edit 15: Goncharov TV Tropes page

Edit 16: Ethics of Gonchposting

Edit 17: Character lore from beezlebub whose poster they originated from

Edit 18: What we know about/ Director Matteo JWHJ0715 (#unreality)

Edit 19: Link to post with screenshotted and described NYT article (scroll down) and this golden exerpt from BuzzFeed: 💀

(alt text included)

End of Day 4 there are now 485 works in the Goncharov tag on AO3

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Didn't get to update this on Day 5, so these are the Day 5 doings:

More trailers!

I also just found out about the Goncharov Game Jam.

It appears this opened a day after after the meme took off.

Goncharov was first entered into Wikipedia between Day 4 and 5 (attempts to vandalise it with fake info don't count, incidentally – please knock that shit off) under List of Internet Phenomena. This was then expanded into its own Wikipedia page at the end of Day 5 because, according to the talk history: "the topic now meets the notability threshold for its own artice due to significant coverage in The New York Times and other sources cited." We're on Wikipedia, people!

And then we made The Guardian half a day later. So while the meme is definitely dying down to embers by now, it still stays winning.

YouTube channels with episodes on the meme:

InformOverlord (4:30)

Lessons in Meme Culture (2:43)

End of Day of 5 there were 511 works on AO3, and End of Day 6 (today) there are 556.

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🚨BREAKING 🚨 from Martin Scorsese's daughter's TikTok (real actual)

tw: unreality:

We did it you guys!