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@fabraeys / fabraeys.tumblr.com

For hate is not conquered by hate: hate is conquered by love. This is a law eternal. // multifandom
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“Fifth Harmony was MTV’s 2014 Artist To Watch. Last month, MTV seemingly snubbed Fifth Harmony by not giving them a single nomination for the 2015 VMAs. This came as a shock as the girl group is currently riding the wave of their smash hit Worth It. MTV appeared to realize their error this month, as they announced the fan-voted “Song of the Summer” category and nominated Worth It. However, they also nominated 5 Seconds of Summer’s new song She’s Kinda Hot.

Let me explain why this is a problem. The VMA eligibility period ended on July 01, 2015. However, She’s Kinda Hot was released on July 17, 2015. Perhaps more relevant, as this is the VIDEO Music Awards, its music video was not released until August 03, 2015, over a month after the eligibility period ended. So why/how was it nominated? In a word, sexism. 5SOS was nominated because they are a popular boyband. There is no other reason. The song has had little chart success. Its music video barely has 10 million views. The song was released after the eligibility period. However, MTV tossed all of this aside because they have millions of fans that MTV knew would participate in this voting and bring awareness to the show. How did MTV know this? Because, as previously mentioned, they’re a popular boyband. The reality is, Fifth Harmony could NEVER release a song after the eligibility period, have no chart success with the song, and still get a nomination. Why? Because they’re a girl group. Because girl groups don’t guarantee the same level of fan participation as their male counterparts. This is yet another contribution to the systemic sexism that occurs on a daily basis.

But hey, let’s look beyond the injustice of 5SOS even being nominated. Fifth Harmony has beaten 5SOS before. They could still win, right? WRONG. You see, MTV imposed a voting limit of 12 votes per account per day. Why is this a problem? Because it’s a well-known fact that the 5SOS fandom is at least 4 times larger than Fifth Harmony’s fandom. Fifth Harmony has been successful in the past when no voting limit was imposed and the sheer dedication and determination of their fans could drive them to victory. However, MTV has now built a voting system that inhibits that, and all but guarantees 5SOS will win the award.

And why is this all a big deal? Because Fifth Harmony legitimately deserves to win this award. Let’s throw up a side-by-side comparison of the two songs in question. The She’s Kinda Hot music video has 10 million views while the Worth It music video has 200 million views. She’s Kinda Hot has 19 million streams on Spotify while Worth It has 166 million streams on Spotify. Worth It reached the top 5 of US pop radio while She’s Kinda Hot failed to reach the top 10. Worth It remains in the top 10 of the Worldwide iTunes Songs Chart while She’s Kinda Hot is not even in the top 50. She’s Kinda Hot has fallen out of the top 40 on Billboard’s Hot 100 after only 5 weeks while Worth It is still in the top 20 after 27 weeks. Worth It spent the entire summer on Billboard’s “Songs of the Summer” chart while She’s Kinda Hot failed to make the chart at all. Worth It has outperformed She’s Kinda Hot in every metric you can compare. Worth It dominated the charts for the entire summer while She’s Kinda Hot wasn’t even released until the end of the summer and its chart success has paled in comparison.

In summary, an ineligible song was nominated and is about to win a VMA while an eligible and highly deserving song is about to lose. I would hope that MTV, a historically progressive and boundary-pushing company would be bothered by this and I implore them to stop it from happening.” - @normanithequeen (twitter)

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