As one of our partners who recently had a baby observes here: It’s almost like doing a health check for your baby at the pediatrician’s office. Check weight and height, and then compare to previous estimates to make sure things look healthy before you go any deeper!
here’s the list - read the post for the details
Business and Financial Metrics
#1 Bookings vs. Revenue
#2 Recurring Revenue vs. Total Revenue
- ARR (annual recurring revenue)
- ARR per customer
- MRR (monthly recurring revenue)
#3 Gross Profit
#4 Total Contract Value (TCV) vs. Annual Contract Value (ACV)
- TCV (total contract value)
- ACV (annual contract value)
#5 LTV (Life Time Value)
#6 Gross Merchandise Value (GMV) vs. Revenue
- GMV (gross merchandise volume)
- Revenue
#7 Unearned or Deferred Revenue … and Billings
#8 CAC (Customer Acquisition Cost) … Blended vs. Paid, Organic vs. Inorganic
Product and Engagement Metrics
#9 Active Users
#10 Month-on-month (MoM) growth
#11 Churn
There’s all kinds of churn — dollar churn, customer churn, net dollar churn — and there are varying definitions for how churn is measured.
- Gross churn
- Net churn
#12 Burn Rate
- Monthly cash burn
- Net burn
- Gross burn
#13 Downloads
Presenting Metrics Generally
#14 Cumulative Charts (vs. Growth Metrics)
#15 Chart Tricks
#16 Order of Operations
Source: news.ycombinator.com