Cambridge Analytica used more apps to steal data!
Far more than 87 million people may have had their Facebook data harvested by Cambridge Analytica, according to evidence from former employee Brittany Kaiser.
“The Kogan/GSR datasets and questionnaires were not the only Facebook-connected questionnaires and datasets which Cambridge Analytica used. I am aware in a general sense of a wide range of surveys which were done by CA or its partners, usually with a Facebook login – for example, the ‘sex compass’ quiz.“
“When I first joined the company, our creative and psychology teams, and data science teams, would work together to design some of these questionnaires.”
“In my pitches I used to give examples, even to clients, that if you go on Facebook and you see these viral personality quizzes, that not all of them would be designed by Cambridge Analytica, SCL group or our affiliates, but these applications were designed specifically to harvest data from individuals using Facebook as the tool.”
“Secondly, I have evidence from my own eyes of possible breaches of the Data Protection Act concerning the usage of personal and commercial data of individuals in the Eldon Insurance database and possibly the Ukip database, being used for the benefit of the Leave.EU campaign,”
“But it’s important also to emphasise [sic] that during most of my time at Cambridge Analytica, the culture and assumptions of the firm and the wider data brokerage and ad tech industries within which it operated were a bit ‘Wild West,’ with citizens’ data being scraped, resold and modelled [sic] willy-nilly. I have gained further understanding and perspective on these issues in recent weeks. I do believe I have evidence of CA obtaining, retaining and using these datasets, seemingly in contravention of legal obligations.”, Brittany Kaiser