DragonI

franze

I implemented AMP on my own project and we implemented it at some clients ... all regret it.

The bounce rate, time on site, average page views of AMP pages is always worse than on the responsive version. And as we now have responsive webpages + an AMP version to maintain the overall project costs got higher. Additional the AMP pages are already falling behind as devs and management just hate them.

And outside of the news vertical we haven't seen any major positive traffic impact (and as stated above, the usage values of the AMP-traffic is crap.)

Also we spoke with some users and they all were confused of "what happened to our site...".

AMP is a horrible idea with an even worse implementation.

saycheese

There is zero reason for AMP to be hijacking URLs or embedding any additional elements into a page that are detectable by the average user.

Beyond that, universal opt-out should be possible and stats on the percentage of users opting out should be published real-time.

As such, until this is addressed, I am against AMP.

ClassyJacket

It also sucks if you want to interact with the page, since, inanely, you can't click through to the real page.

monochromatic

The silliest part is that clicking the x in the AMP bar doesn't redirect you to the real page... it just takes you back to your search results.

fragmede

You have a valid point about page bloat, but its a distraction and a poor excuse for hijacking the entire web. My hate for AMP is because Google is using its might to break a fundamental contract for how the web works - the URL bar shows what site you're on, and content is coming from that domain.

Smartphones and tablets have revolutionized the way we access information, and today people consume a tremendous amount of news on their phones. Publishers around the world use the mobile web to reach these readers, but the experience can often leave a lot to be desired. Every time a webpage takes too long to load, they lose a reader—and the opportunity to earn revenue through advertising or subscriptions. That's because advertisers on these websites have a hard time getting consumers to pay attention to their ads when the pages load so slowly that people abandon them entirely. Today, after discussions with publishers and technology companies around the world, we’re announcing a new open source initiative called Accelerated Mobile Pages, which aims to dramatically improve the performance of the mobile web. We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously. We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant—no matter what type of phone, tablet or mobile device you’re using. The project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages. To give you a sense of what a faster mobile web might look like, we’ve developed this demo on Google Search:

Over time we anticipate that other Google products such as Google News will also integrate AMP HTML pages. And today we’re announcing that nearly 30 publishers from around the world are taking part too. This is the start of an exciting collaboration with publishers and technology companies, who have all come together to make the mobile web work better for everyone. Twitter,Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn are among the first group of technology partners planning to integrate AMP HTML pages.