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#free will – @dragoni on Tumblr
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DragonI

@dragoni

"Truth is not what you want it to be; it is what it is, and you must bend to its power or live a lie", Miyamoto Musashi
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“The problem is that when we outsource thinking to machines, we are really outsourcing thinking to the organisations that run the machines.”

In reality, Facebook is a tangle of rules and procedures for sorting information, rules devised by the corporation for the ultimate benefit of the corporation. Facebook is always surveilling users, always auditing them, using them as lab rats in its behavioural experiments. While it creates the impression that it offers choice, in truth Facebook paternalistically nudges users in the direction it deems best for them, which also happens to be the direction that gets them thoroughly addicted. It’s a phoniness that is most obvious in the compressed, historic career of Facebook’s mastermind.

“In a lot of ways Facebook is more like a government than a traditional company. We have this large community of people, and more than other technology companies we’re really setting policies.”, Mark Zuckerberg

Facebook would never put it this way, but algorithms are meant to erode free will, to relieve humans of the burden of choosing, to nudge them in the right direction. Algorithms fuel a sense of omnipotence, the condescending belief that our behaviour can be altered, without our even being aware of the hand guiding us, in a superior direction. That’s always been a danger of the engineering mindset, as it moves beyond its roots in building inanimate stuff and begins to design a more perfect social world. We are the screws and rivets in the grand design.
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