My parents started buying the ABBA albums for me, but the last two (Super Trouper and The Visitors) they bought for themselves. Of course I took them with me when I left home. They had hardly used the record player in the living room for three years, and they have never missed those LPs.
I am certain there are other middle-aged Swedes who have the same experience from their childhood and youth. It’s hardly surprising: musically and lyrically, ABBA matured a lot over the years. Björn certainly got better at writing English lyrics, but the subjects got more grown up: songs about divorces, lost youth, the Pied Piper used as a metaphor for fascist populism, Soviet dissidents... There was simply a stronger appeal to an older audience. Even long before this, of course, there was a strong streak of melancholy in their songs — see, for example, “S.O.S.”, one of the saddest pop songs ever, or “Kisses of Fire”, where a really strong passion is tinged with the fear of losing the lover. And, on The Visitors, there was this: an upbeat, almost happy divorce song. (I recommended it to a close friend when her boyfriend broke up with her in 2006. It comforted her, at least a bit.)
The video, like (I think) all their videos, was directed by Lasse Hallström, who turns 72 today. Happy birthday, Lasse!