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#i enjoy this post – @dazy-laze on Tumblr
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lazy-daze

@dazy-laze / dazy-laze.tumblr.com

A relic of a previous life...
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brian eno - windows 95 start up

The idea came up at the time when I was completely bereft of ideas. I’d been working on my own music for a while and was quite lost, actually. And I really appreciated someone coming along and saying, “Here’s a specific problem – solve it.”

The thing from the agency said, “We want a piece of music that is inspiring, universal, blah- blah, da-da-da, optimistic, futuristic, sentimental, emotional,” this whole list of adjectives, and then at the bottom it said “and it must be 3 ¼ seconds long.”

I thought this was so funny and an amazing thought to actually try to make a little piece of music. It’s like making a tiny little jewel.

In fact, I made 84 pieces. I got completely into this world of tiny, tiny little pieces of music. I was so sensitive to microseconds at the end of this that it really broke a logjam in my own work. Then when I’d finished that and I went back to working with pieces that were like three minutes long, it seemed like oceans of time.

The audacity of hiring Brian Eno to make your UI sound pack is just inspiring. Everyone talks about their computer product changing the world, but this is the act of someone who really believes it, like the Marcel Duchamp of IT.

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It’s not “bacon,” it’s a pig.

It’s not “veal,” it’s a calf.

It’s not “steak,” it’s a cow.

It’s not “meat,” it’s an animal…

its not “fruit”, its dividing cells that accumulate fructose…

it’s not delivery. it’s digiorno.

It’s not a scene, it’s a god damn arms race

It’s not “levioSA”, it’s “leviOsa”

Maybe it’s Maybelline 

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