The largest tribe in the United States could not prove it was “famous” enough to win a trademark case against the hipster fashion giant.
The Navajo Nation lost two counts in a multi-million dollar lawsuit against Urban Outfitters because the tribe’s trademark is not “famous” enough, the court siding with the fashion giant’s argument that “Navajo” is a generic term for a style or design.
The Indigenous tribe—the largest in the United States—had to prove that the term “Navajo” is “widely recognized by the general consuming public of the United States” to move forward with the trademark dilution case, which few courts have been able to prove, said New Mexico’s District Judge Bruce Black on Friday.
Is there some sort of appeal process? Because that’s some bullshit.
What in the fucking hell???
Fuck you urban outfitters and bullshit education system
what the fuck.
its sad because they were doing so well up in until this point as the case was going on!
i hope they can appeal.