"You were supposed to be East of Moldoff Street."
I will always always always be a sucker for naming streets in Gotham City after past artists and writers. It's such a perfect way to memorialize these legendary creators who contributed so many iconic characters and stories that we all know and love.
These are more than just easter eggs. Giordano Avenue and Moldoff Street are just little lines on a fictional map, but these eponymous streets quite literally make up the fabric of Gotham City. They are dedicated in honor, and in loving memory to all the comic book greats who have worked to bring this city to life.
Dick Giordano worked as an editor and inker for many years, eventually serving as the executive editor of DC comics for much of the 1980's. His name appeared on countless titles and his impact on the industry cannot be overstated. Everyone loves Dick Giordano.
A name you might be less familiar with is Sheldon "Shelly" Moldoff. During the Golden Age of comics Moldoff was a prolific cover artists for titles like All-American, Action, and All Star Comics. Beginning in 1940, he became the regular artist for Hawkman and designed the costume for Shiera Sanders aka Hawkgirl.
After being drafted into World War II, Moldoff became an early pioneer in horror comics, but it wasn't until 1953 that he began drawing for Batman and Detective Comics.
When Moldoff finally arrived in Gotham City, he was working as a ghost artist, drawing stories that would be credited to Bob Kane. At the time, DC employed plenty of these artists and it was a very common practice. The only difference with Shelly Moldoff was this: DC had no idea that he was working for them.
For nearly 15 years, Shelly Moldoff drew Batman on the down low, taking money under the table from Bob Kane. In a 1994 interview he had this to say of the experience:
"DC didn't know that I was involved; that was the handshake agreement I had with Bob: 'You do the work. You don't say anything.' No, he didn't pay great, but it was steady work, it was security... which is the compensation I got for being Bob's ghost– for keeping myself anonymous."
With little pay and zero recognition, you might expect an artist to put forth a subpar effort, or at least phone it in on occasion, but that's kind of the opposite of what happened. Shelly Moldoff and an anonymous army of other ghost artists churned out tons of new characters during this period that have stood the test of time: Calendar Man, Bat-Mite, Mr. Freeze, Ace the Bat-Hound!!!
Shelly Moldoff revived the Riddler. Shelly Moldoff gave us Poison Ivy!
During the Great DC Writers Purge of 1968, many veteran writers and artists lost their jobs after demanding fair pay, pensions, and health insurance. Shelly Moldoff was among them. His final ghost-drawn story was published in Batman #199, and it would be 30 years before he worked for DC again. Moldoff passed away in 2012. He was the last surviving contriubtor of Action Comics #1.
I don't even know how to end this. Before today I had never even heard of Sheldon Moldoff. After toiling in obscurity and keeping himself anonymous for so many years, I guess I'm just glad to know that Gotham City remembers him.