I fleshed out a question that seemingly went ignored, so I’ll post a simpler one.
If half of Magic isn’t going to be Magic anymore. Why not take the remaining 3 sets a year we get, forgo the shallow paper thin, one off world building, and do blocks and fleshed out stories again? If I’m being forced into interacting with UB in competitive magic, I would at least like a good story from the non-UB sets.
The reason blocks went away isn’t some nefarious plot. Players enjoyed them less as they proceeded. The first set would do the best, in all the metrics we measure, and then each subsequent set would do worse, again in every metric we measure, going down over time.
Having each set be its own thing has been significantly better received. We do it because it makes more players happy.
In addition, the risk of blocks is much higher. If you miss, you miss not once but three times. Imagine if this whole year had been the Murders at Karlov Manor block.
“But just do the better set as the block.” We don’t know which one that is. Every set we make we have high expectations for. It’s not until we start doing previews that we get a sense of crowd reaction.
All that said, story is super important to us, and a lot of resources are going into crafting the type of story that works across various settings, and making the kinds of deep world settings that the Vorthoses love.
If this whole year had had to be Karlov Manor block you wouldn't have been able to get away with Ravnica but everyone's wearing a detective hat, hey look Magic villains in cowboy hats, hey look Redwall, and We Didn't Get The Stranger Things License Again, so there might have been some good creative, so you've not exactly convinced me with that argument.