1970s Adler Tippa typewriter case by Sandra Morlacci
Submitted by anonymous
1960s Dodge Polara by Yuval
Above: 1950–60s Pedigree Venus baby carriage (by Just van Rossum)
Below: The Pedigree logo itself was pretty great, too. (via Silver Cross Prams)
Source: twitter.com
1963 Chrysler Imperial emblem, recreated by Don Marsh. Other images by Alden Jewell, R. Gust Smith, Bryan Costin, and Andrew Wright.
“There is a war against the use of scripts in the design world today. Script designs are now considered inferior design. It's hard to believe that from the start of the 20th century thru the 1970s script logos were as common as Roman lettered or symbolic logos. Script logos were once popular with car companies such as Ford, Stanley, Packard, Oldsmobile, Franklin, Hupmobile, and dozens more. Ford is the only auto company to continually use a script logo. Consequently, the Ford logo is nearly in the same class as the Coca-Cola logo, arguably the quintessential logotype. Cadillac seems to be about the only car company of recent years with the stugots to go with a script logotype. I bring this up because I've recently come across an automotive script I absolutely love. It's this beautiful upright brush-script logo for the 1962–63 Chrysler Imperial. So I had to recreate the logo for inclusion in my album of Old [disused] Logotypes.” — Don Marsh
Don is right, mostly, but I’m not so pessimistic about how scripts are seen today. The “handmade” look is back in vogue for everything from indie coffee shops to major national ad campaigns. Still, most mainstream corps don’t have the guts to use a script for their main logo, and the car industry is particularly conservative, especially in contrast with their history of ceativity. After years of collecting emblems for Chromeography I rarely find anything of interest that was produced after 1985.
Polytype machine (by Albert-Jan Pool) Used to grind freshly engraved wood type and also pieces of wood for mounting clichés (so called Polytypen or polytypes) to the letter height of a printing press.
Source: Flickr / albert-jan_pool
1950–1965 Peugeot D3 Van (by Pascal Duez) The odd ‘P’ in this logo is derived from the way French children learned to write. When made with a calligraphy pen, it makes a lot more sense as a ‘P’.
Source: Flickr / opalescent
1962 Кристалл Type 1 (by Süleyman Demir)
Кристалл is Cyrillic for Kristall, translated to English as “Crystal”. The cameras were manufactured by Krasnogorsky Mekhanichesky Zavod (Mechanical Factory of Krasnogorsk), in Moscow between 1961-62.
Source: Flickr / s-demir
1955 Porsche 550 Spyder (by Michael Hochleitner)
Source: Flickr / wasianed
Parker Motors of Penticton, British Columbia, Canada (by Drew Makepeace)
Source: Flickr / drew_makepeace
IPC Simplex Projector from a movie theater in central Pennsylvania (by Brian Warren)
Dodge Aspen (by R. Gust Smith)
Source: Flickr / gmanviz
1963-65 Kaiser Jeep Wagoneer by Shahin of Paykan Hunter (via Other People’s Things)
Chromeography Exhibition: The Logo Collaborating with Laura Serra on the exhibition logo was a delight. I tossed her a disparate pile of photos from the collection and (short of a few final touches) she came back with this. She managed to balance the flowing style of her natural freehand lettering with the more mechanical nature of mid-century emblems cut from metal. It clearly references several decades of classic automotive brightwork without leaning too heavily on any one example or era. The allusions are obvious yet the mark is completely original. This thing really could exist on a car or refrigerator made anytime between 1930 and 1965. Two objects — one for the title wall (on Laura’s Bel Air silhouette) and one for the window — were milled with a slightly angled bevel and sprayed with a chromesque coating. More photos of the show later, but for now it’s best seen in person. Thanks to Rob Keller of Mota Italic for these photos.