#imperial – @chromeography on Tumblr

1956 Chrysler Imperial (by R. Gust Smith)

#Chrysler #Imperial #1950s #blue #art deco #high contrast sans #alternative contrast #door

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1963 Chrysler Imperial (by Andrew Wright) That placement of the tall, ostentatious script on that massive sea of a trunk. The jaunty angle (an owner customization?). Fantastic.

Source: flickr.com

#Chrysler #Imperial #script #upright script #wet #blue #aqua blue #taillight #trunk #rear #1960s #Best of Photography

chromeography

1963 Chrysler Imperial emblem, recreated by Don Marsh. Other images by Alden Jewell, R. Gust Smith, Bryan Costin, and Andrew Wright.

“There is a war against the use of scripts in the design world today. Script designs are now considered inferior design. It's hard to believe that from the start of the 20th century thru the 1970s script logos were as common as Roman lettered or symbolic logos. Script logos were once popular with car companies such as Ford, Stanley, Packard, Oldsmobile, Franklin, Hupmobile, and dozens more. Ford is the only auto company to continually use a script logo. Consequently, the Ford logo is nearly in the same class as the Coca-Cola logo, arguably the quintessential logotype. Cadillac seems to be about the only car company of recent years with the stugots to go with a script logotype. I bring this up because I've recently come across an automotive script I absolutely love. It's this beautiful upright brush-script logo for the 1962–63 Chrysler Imperial. So I had to recreate the logo for inclusion in my album of Old [disused] Logotypes.” — Don Marsh

Don is right, mostly, but I’m not so pessimistic about how scripts are seen today. The “handmade” look is back in vogue for everything from indie coffee shops to major national ad campaigns. Still, most mainstream corps don’t have the guts to use a script for their main logo, and the car industry is particularly conservative, especially in contrast with their history of ceativity. After years of collecting emblems for Chromeography I rarely find anything of interest that was produced after 1985.