Grooming’s newest destination can be found right at your computer. Cofounded and carefully stocked by siblings Matthew and Madison Ruggieri, The Motley is a haven of tasteful, no–frills product. The site marries apothecary cool with in–site customer service, bringing a new type of personalization to the online shopping experience. And now they’ve found a new partner to join the team: Glee actor and performer Darren Criss.“
It was almost too obvious of a move,” says Criss,“It was really as simple as me discovering The Motley and immediately setting up a meeting with Matthew and Madison. Right away, there was a very clear sense of how valuable our combined strengths are. It’s a pretty balanced triumvirate; each partner has something very strong to offer, so we complement each other well.”
Matthew and Madison were in complete agreement when I recently caught up with them. “Darren is very involved,” says Matthew, “If we ever have a meeting with an investor and he’s on set, he’ll take ten minutes to join the call. We never thought we’d bring on a celebrity, but the partnership makes sense.” They go on to tell me about a recent conversation with Criss on the personalized notes that go out with each order, but it’s already clear that this collaboration is bringing something decidedly fresh to the world of grooming.