Howard Johnson’s - Landmark For Hungry Americans
The year was 1925, the financial health of the nation was sound. Economists talked about "an era of prosperity" and the future seemed nothing but bright. However, the outlook for 27 year-old Howard Deering Johnson was not so bright. Johnson owed $40,000. He had voluntarily assumed business obligations left by his deceased father and had gone deeper into debt by borrowing $500 and taking over the operation of a small patent medicine store, soda fountain and newsstand, located in Wollaston, a section of Quincy, Massachusetts.
The store sold just three flavors of ice cream-vanilla, chocolate and strawberry. Johnson believed the number of flavors should be expanded, but first, he was determined to improve the quality of the ice cream he was selling. By doubling the butterfat content and using only natural ingredients-Johnson came up with what he thought was a superior ice cream.
By 1935, there were 25 Howard Johnson's roadside ice cream and sandwich stands in Massachusetts. During the last years of the 1930's, the number of restaurants grew to more than 100 along the Atlantic coast all the way to Florida. The first turnpike restaurant in the U.S. was opened by Howard Johnson's on the Pennsylvania Turnpike. The company soon became the leading tollroad operator in the country. Each restaurant was topped with a bright orange roof so the traveler would immediately recognize the restaurant.
Howard Johnson's had 400 restaurants in 1954 when the Company entered the lodging industry with the opening of it's first franchised motor lodge in Savannah, Georgia. By the late 1970's, HoJo's empire consisted of over 1,000 restaurants, more than 500 motor lodges, vending and turnpike operations and a manufacturing and distribution system. Despite this growth, competition from fast food chains and other, new emerging chains had cut into business.
Howard Johnson's was sold by the founder's son to British conglomerate Imperial Group in 1980, for more than $630 million dollars.
An effort with new management teams, new restaurant concepts and millions of dollars failed to rejuvenate the chain. All of the Howard Johnson's brands are owned by Wyndham Worldwide.
Special Thanks to HojoLand for the description and history.