I'm absolutely on board with learning some self-reliance in the webcomics arena. Remember when Tapas included a grab for the right of first refusal in their general terms of service? Yeah. I'm 100% on with you on trying to manage your stuff yourself.
@nattosoup, @respheal and I wrote an blog post about this years ago, when Project Wonderful still existed. It has been a long time, and the landscape has changed, so please bear with me as I provide some updated information.
(See also: the archive of the FreeJeeves page. There's a wealth of information here, including some ways to make your comic website more mobile friendly.)
Please visit these resources and see if any appeal to you. They're a mix of materials that are like textbooks, as well as free courses. Some links may require signing up.
I am not affiliated with any of these websites.
1. Learn HTML + CSS
HTML and CSS are the foundation of every page. You don't need internet access to build an HTML page -- you can do it all from your computer at home. But you do need some basic knowledge to get started. If you can format a tumblr post or ever feel adventurous enough to poke at tumblr's themes, you can learn HTML.
Once you learn how to build your website, and have a place you want to upload it? You might want to learn about FTP, which is the file transfer protocol. This lets you upload files to your webhost.
If you need an FTP client, Filezilla is absolutely free and works Windows, Mac, and Debian flavors of Linux.
(important note: Download the Filezilla client. Don't download Filezilla server unless you know what you're doing.)
2. Where to Post your Webcomic
Here, I'm focusing on places that let you customize your layout and allow for some freedom.
In that old blog post, I mention different types of hosting. We're going to focus on "shared" hosting, which is usually fairly inexpensive on a month-to-month basis and requires almost no knowledge of the server. For a webcomic, you do not need to use AWS, buy a VPS, or rent a dedicated server. That'll be overkill for most folks. If you're at that level, you should know what you're doing.
2.1 Existing Services
Existing services can change their rules or go offline at any time with no notice to the user. Please keep this in mind.
2.2 Self-Hosting with a Content Management System (CMS)
I cannot recommend any webhosts right now, but I can recommend software you can use for posting webcomics, if you feel like getting into the weeds way more than basic HTML/CSS will allow.
These will require the ability to read documentation and follow instructions, as well as basic knowledge in how to upload/edit files using FTP. Your webhost will have documentation if you need access to it.
At the end of the day, a webcomic is basically a blog, so most blogging software can be modified to make it work for this purpose.
If you require technical support for these options, please visit the websites for these tools.
Also, please remember support the developers if you can. Making tools for webcomics is largely a project of love (...sometimes spite), but many are discontinued because the devs become tired, burnt out, or simply lack the energy and finances to do so.
It takes a lot of spoons and energy in general to provide technical support, especially when so much knowledge has been lost.
- Wordpress + Toochecke - Great for webtoon-style comics, rather than graphic novel style comics.
If you don't want the theme, the Toocheke companion tool can be used for making any theme a comic theme. Requires PHP and MySQL.
- Wordpress + Manga+Press - Works with some of the default themes for Wordpress. Documentation is a little sparse right now.
- Grawlix - A webcomic dedicated Content Management System, now maintained by folks who want the software to continue to exist. Requires PHP and MySQL.
- ComicControl. - Created by Hiveworks' developer, available to download for free. Requires PHP and MySQL.
3. Promote your Webcomic
Let's assume you know about social media, and skip right to some other resources:
- ComicAd Network - You can put ads on your website OR you can put out ads and get the word out on other webcomic sites.
- Piperka - I'm not sure how much this is used anymore, but you used to be able to list your comics for people to find it.
- Archive Binge - This functions as an aggregator tool, letting readers track comic updates and keep your place on one website.
- TopWebComics - It's a toplist -- which basically, you get your readers to vote for your comic to boost your ranking. (They can vote for others, too!)
- Link to your comics and make it possible for people to link back! A lot of people forget -- link exchanges and sharing content you like? Unequivocally a win-win for everyone, and it's good for SEO.
I actually built a banner display script that you can look over and reuse, if you wanted to make a webring or something.