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#reading – @artdecoandmodernist on Tumblr
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Art Deco

@artdecoandmodernist / artdecoandmodernist.tumblr.com

Art Deco, short for the French Arts Décoratifs ("decorative arts"), and sometimes referred to simply as Deco[citation needed], is a style of visual arts, architecture, and product design, that first appeared in Paris in the 1910s (just before World War I), and flourished in the United States and Europe during the 1920s to early 1930s.
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Georges Lepape, Papiers à Lettres “Élite”, detail: Maquette for the Logo of the Élite Paper Company, 1925.

Although Georges Lepape came to be renowned for his fashion illustrations and magazine covers, and also produced posters, cards, costume and set designs for the theatre and advertisements, such as the present sheet. This drawing was used as a design for the trademark for a brand of writing paper produced in 1925 by the Élite Paper Company in France. This image was used as a maquette for a printed advertisement, as well as for the covers of the boxes in which the letter paper and envelopes were sold.

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