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Art Deco

@artdecoandmodernist / artdecoandmodernist.tumblr.com

Art Deco, short for the French Arts Décoratifs ("decorative arts"), and sometimes referred to simply as Deco[citation needed], is a style of visual arts, architecture, and product design, that first appeared in Paris in the 1910s (just before World War I), and flourished in the United States and Europe during the 1920s to early 1930s.
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George Barbier, L'Eau (Water) for Falbalas & Fanfreluches Almanach des Modes Prsentes Passes et Futures. 1924.

Hand-coloured, plate-signed pochoir from Falbalas & Fanfreluches: "Water", part of the "Four Elements" quatrain from Barbier's 1924 Almanac. "How far we have come" could be an apt subtitle with the revealing new bathing suits (or lack thereof), not to mention the streamlined turban, shown here midway in its evolution from Poiret's elaborate 1910-12 confection to the iconic flapper headband. The background reflection, so very stylized Art Nouveau in line, is a subtle reminder of the vast societal changes which transformed into the new permissive era over the span of a mere 20 years or so (reaching back to when the turn-of-the-century bathing costume was of serviceable and stout wool jersey, right down to the full-stockinged knees). This famous illustrated almanac series was produced from 1922 to 1926 only and depicted high-society life in Paris - the fashion, social and artistic capital of the early inter-war years. Each issue contained a small diary and notation section, an introduction by one of the leading social/cultural doyens of the day, a decorative cover and twelve fashion plates (one for each month of the year). (x)

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