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#deco fashion illustration – @artdecoandmodernist on Tumblr
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Art Deco

@artdecoandmodernist / artdecoandmodernist.tumblr.com

Art Deco, short for the French Arts Décoratifs ("decorative arts"), and sometimes referred to simply as Deco[citation needed], is a style of visual arts, architecture, and product design, that first appeared in Paris in the 1910s (just before World War I), and flourished in the United States and Europe during the 1920s to early 1930s.
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1930s Carlos Saenz de Tejada, fashion illustration for Blanco y Negro magazine, Paris. 

The ABC Collection guards 906 original drawings by Sáenz de Tejada, among which 775 are fashion illustrations. A selection of 127 drawings can be shown in this exhibition, all from the period of Tejada in Paris (1931 – 1936). As a front row witness of all the couture shows in Paris (Worth, Patou, Callot Sœurs, Heim, Hermès, Paquin o Rochas), Sáenz de Tejada took fast —but very detailed— notes that would become an illustrated chronicle for his ABC’s and Blanco y Negro’s publications. In most cases, accompanied by an article signed by Thérèse Clemenceau, French Prime Minister’s daughter.

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Art deco fashion illustration by René Vincent (French, 1879-1936), detail, 'C'est Vrai, Les Jupes Allongent' (Shopping Hatboxes), for La Vie Parisienne (magazine), 1921.

La Vie Parisienne (the Parisian life) was a French weekly magazine founded in Paris in 1863 and was published without interruption until 1970. (x)

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