SPN did Market Research for Dean & Cas
Disclaimer: Yes this is a sock for safety reasons. Post is long, but please read it.
No shit there I was checking my email, as you do, and I saw I had a screener from one of the market research groups I’m signed up with. On average, I do a market research thing every 3-4 months because I like non-reportable money. And giving my opinions. And talking to people behind 2 way mirrors without having to go to a police station.
Market research itself was early December, 2016. First email contact with the screener was late October or early November.
I see it’s an “offsite,” meaning a market research company is subcontracted by another company who wants to do the market research at their own facility, but doesn’t want to find the participants on their own, so they use the Market research company (in this case Schlesinger and Associates) as an intermediary. I can’t remember if this screener identified itself as being for TV, not all do, some might identify only as entertainment, and some might be even more vague until you get into the screener. Regardless of the identification for the screener (TV or entertainment), I fill out almost every screener I receive unless it’s obvious, from the subject, they won’t want me (ie looking for certain types of professionals)- it didn’t matter, then, if the subject matter was something I particularly like, I would’ve filled it out anyway.
After normal, but more detailed than usual demographics questions, the screener asked about TV habits. Eventually, it said the word “fandom” and asked what TV fandoms I’d count myself in. It was roughly a list of 20 shows and listed “fandom” (defined as I watch every episode and read additional materials about the show. Note this is not what fandom itself would consider fandom, but people most fandom dwellers would still count as GA). Beyond fandom, one could indicate they: watch all episodes but don’t seek out more, watch most episodes, have seen some episodes, watched a few, or haven’t watched. (I just got a screener for soap operas and realized that part was the same and made note). Therefore, fandom, to corporate, are people who watch everything and maybe buy some swag for the show- magazines/shirts. Then, they asked about conventions I might have attended. And then asked about my dream vacation, so I babbled a lot about my dream to go to SDCC (I hadn’t at this point). Supernatural was on the list of shows, so I made sure I answered the essay questions about it, because why not? It was my favorite of what was listed. It was a long screener. I don’t remember the rest. Though sometimes I might remember a detail if a screener reminds me of it. Most fun screener I’ve filled out.
A few days/weeks later, I got a call for step 2- the phone screener for the people that sounded good when filling out the form. And where they try and make sure your answers match or fit that same person who answered them. I passed step 2, and was told there would be homework, and asked ifI’d have time for it, since I would only have so many days to watch the assigned material and write essays about them.
Homework arrives: I have to watch and write essays on all the bonus features of Supernatural S10. There might’ve been something in there from another year, too. And all the bonus features from some season of Big Bang Theory. Essays for all of it, too. And I mean essays, not short answers. It was like the SATs, and I was analyzing blooper reels (among other things). I still don’t get why they wanted essay questions on blooper reels, but I’ll always happily write one again cause that was the funniest essay to have to write!
I had to both print and bring and email all my answers ahead of time. I did not keep them. I’m honestly curious what I might’ve written.
So in December, I get to go to WB’s market research department. Fun fact: the entrance to that building faces what had recently been the Supernatural poster. I check in. At this point I think it’s a group. Because most market research is done in groups. Also they said I was there for the “DVD bonus features study”
I wait in the lobby, but I’m surprised there seem to be very few others around. I don’t think I got there too early, but all the others were taken back before me. And they didn’t seem to be there for the same study. Oh and I wore business casual clothes but had some show-based earrings for fun.
Finally a nice lady brings me back to a room. She turns off the lights and gives me a fancy remote and has me play with a new system for watching bonus features. I had to start with BBT. Then we did something else. Then I was allowed to scroll through and I picked Supernatural, and answered all the things. By this point I figured I would be released soonish because I was supposed to be there only for an hour. And this was at least half an hour at the most. No clock, though and cell phone off. Maybe this part went faster than I remember, but it was less interesting so it felt longer? Or less interesting compared to what came next.
Please, this will be one of the most important reads of your time in fandom. We can finally talk about it. Now this whole entire fandom can know that we were fought for, that we weren’t the only ones that believed destiel was a story worth telling. It’s just a shame we lost the fight.