personally I think the difference between Apple’s curation and Spotify’s is they seem to have actual people. And really well-respected DJs at that. Spotify’s feels very algorithmic, while I know personally that half of Apple’s hosts are former BBC Radio (1/6) DJs and on air personalities now working on their Beats radio (Zane Lowe), are former XFM DJs from back in its truly indie (independent) days (Matt Wilkinson), former MTV/Much Music VJs (Strombo) or incredible artists themselves (Jehnny Beth of John & Jehn, Savages). All this means that you have some really high quality interviews coming off the fact that the interviewers often have establish rapport with their guests. Apple came in early and I suppose took in all the stars of the indie heyday of the 90s and 00s and turned it into the sort of experience Spotify could never match with all the money they pour into their recommendation algorithms that are yet now festering with their reinvented payola (‘Discovery’ fee), not with how constantly pissed off everyone always is with them anyway.