the history of the gimmie more music video
the gimmie more music video was filmed over 2 days in july 2007 at a warehouse in downtown los angeles california with additional scenes later filmed on august 7, 2007 at the same location.
according to OK magazine, britney allegedly spent $30,000 of her own money on the music video, with extras being asked to volunteer their time for free so they could stay on budget.
according to People magazine, the production was all britney spears’s concept and vision.
the rumored original video concept was to start with britney attending a funeral, she sees a man in the crowd. she then starts to leave the funeral, as he follows. when britney leaves the funeral she drives to a deserted door. she is seen walking on the sidewalk. (the scene paparazzi caught on video) the deserted door opens to a dark club. britney walks through a crowded hallway, britney is then seen dancing on a stripper pole, (this scene is in the released version) the funeral britney has now changed into a darker outift and continues walking down the hallway, in the distance the another britney dressed in red and white is seen dancing on stage with dancers. The man from the funeral thinks he found britney and pushes her up against the wall. (“even when we’re up against the wall”) the girl is not britney, and britney is lost in the club crowd. during the bridge, scenes cut between stripper britney and the dancing britney. the dancing britney is kidnapped with something put over her face and is taken away. this britney is now in a dark and creepy hotel-like room. she is tied to a chair in the middle of the room. a girl who is assumed to be one of the britneys is seen violently beating her up. the viewer is led on to believe that britney has died. the video then cuts back to the funeral only for us to realize no one is in the coffin. the man traces his steps back to realize that none of the britneys he saw in the club were the real britney. while the man is confused, the camera zooms out of britneys eye as she winks and throws her funeral hat onto the bed in the hotel room.
leaked footage includes: cameramen filming britney walking down the sidewalk in the funeral outfit, britney talking with someone driving what looks to be a hearse, and a photo of an open casket for the original music video
no information has been released why the original video concept was changed in the released video.
britneys label, jive records, may have been trying to regain britneys old image by releasing the stripper video instead of the original video.
the original version for gimmie more was also meant to feature a strong elvis presley influence, which would explain britney’s short rendition of presley’s “trouble” opening her performance at the 2007 vmas, the month before the video release. britney also hired slim k, a dancer and noted elvis impersonator, to appear in the music video, and matching drawings of elvis and britney were featured on the wall. following his removal from this video slim k stated on myspace, “britney took a direction im not part of.. and quite frankly got NO idea where shes heading.. not my cup of tea though… the video is disappointing in my opinion..”
according to makeup artist Mikal Sky: “she sabotaged the director by refusing to perform and follow the script. so, what we got was her dancing on a stripper pole with her friends.”
a few months after the release of the music video, an alternate version leaked, featuring the same pole dancing scenes, but britney was seen dancing without a top on.
another alternate version was also leaked
creds to:
pophatesflops.com
yourmothermusic on youtube